Easley Enterprises of TX, a trusted provider of janitorial and property management services in Conroe, Texas, approached our marketing agency seeking to expand their customer base and establish a stronger online presence. Our two-pronged approach combined strategic local SEO and engaging social media management to achieve impressive results.
Local SEO: Boosting Visibility for Targeted Searches
Prior to our involvement, Easley Enterprises lacked a robust online presence. We implemented a local listings strategy focused on:
- Claiming and Optimizing Local Listings: We ensured Easley Enterprises’ business NAP (Name, Address, Phone number) was consistent and accurate across prominent listing platforms like Google My Business, Bing Places, and industry-specific directories. This improved their local search ranking for relevant keywords like “janitorial services in Conroe” and “property management companies near me.”
- Building Local Citations: We secured citations for Easley Enterprises on local news websites, business associations, and community forums. This broadened their online reach and sent positive signals to search engines about their legitimacy.
Social Media Engagement: Building Brand Awareness
We established a professional Facebook page for Easley Enterprises, crafting a content strategy that:
- Targeted Local Audience: We created engaging content tailored to the interests of potential customers in Todd Mission. This included posts showcasing successful cleaning projects, property management tips, and community event participation.
- Social Listening and Interaction: We actively monitored the Facebook page, responding to inquiries and comments promptly. This fostered positive customer interactions and built brand trust.
- Promotions and Special Offers: We leveraged Facebook to promote Easley Enterprises’ services and highlight special offers. This generated leads and encouraged social sharing, further expanding their reach.
Measurable Results: A Winning Combination
The combined force of local SEO and social media management has yielded significant benefits for Easley Enterprises:
- Increased Website Traffic: Website traffic has grown by 25%, showcasing the effectiveness of our local listings efforts in driving qualified leads.
- Improved Lead Generation: The number of online inquiries for Easley Enterprises’ services has surged by 38%, directly attributable to their strengthened online presence.
- Enhanced Brand Awareness: Easley Enterprises’ Facebook page has garnered 80 new followers, with only minimal postings, just to create a presence.
- Positive Customer Reviews: Engaging with customers on social media has fostered positive online reviews, building trust and credibility for Easley Enterprises.
Conclusion
Easley Enterprises’ success story exemplifies the power of a strategic online marketing approach. By combining local listings to improve search visibility with engaging social media content to build brand awareness, Easley Enterprises has secured a strong online presence, attracting new customers and achieving sustainable growth.
Ready to Take Your Business Online?
Our marketing agency can help you develop a data-driven online marketing strategy to achieve your business goals. Contact us today to discuss how we can help your business thrive in the digital age.
